Gus Venditto
Interactive media consultant with a track record of success in managing digital projects that build audience and engagement.
Success requires consistent focus on goals. I bring insight into targeting your audience that covers the full range of development, from search keyword targeting through user-interface design, social media integration and performance analysis. I am experienced managing website launches, re-designs, market positioning, content development, and architecture design.
I am ready to bring a level of experience to your project that will achieve your goals quickly and on budget.
Digital media consulting services
To help clients achieve their goals, I call on a range of skills, including:
- SEO (search engine optimization) beginning with competitve research through execution, including on-page editing, content development and link-building.
- SEM (searh engine marketing), AdWords campaign management.
- Social media tools (Facebook development, LinkedIn groups, Twitter integration and leading discussion platforms)
- Content development from keyword research, through taxonomy development and performance review.
- Platform development and web launches. Starting with selection of the best CMS (content management system) for the project, and including setup, through design and launch.
- Web metric analysis, link-building and page rank improvement strategies.
- Digital project management, from concept through design, approvals and software development.
- Audience development, including email list performance improvements and member registration optimization.
Recent projects
- For B2B digital media company, I increased member registration rates by 15 percent by redesigning the onsite signup form.
- For a leading New York City publisher of news, I managed a series of initiatives to increase online audience, using Facebook apps, Google tools, sitemaps, community development and site redsigns.
- For the leading interactive web community focused on the media industry, I expanded their e-commerce offerings to reach new markets.
- For a business media website focused on the retail industry, my keyword analysis and competitive research resulted in a steady 12 percent month-by-month improvement in search engine traffic.
- Digital project development strategy for a leading financial publisher, including analysis of website inventory, and a strategic plan for increasing digital revenue.
- For a New Jersey ecommerce business, I refined the company's social media tools, to significantly increase customer engagement.
- For an Australian IT services company, I used targeted content to drive new customers to the company's website.
Background
I have worked for leading media companies as a manager, and as a consultant. At Internet.com and MediaBistro, I managed the content development strategy for a network of websites that grew to have an audience of over 16 million monthly visitors under my direction. I've written six books on technology (including The AOL Money Guide, The PC Magazine Guide to Windows and Prodigy for Dummies).